Marketing/ Ideas

2009-09-24T19:39:00.000+01:00

Chrome Experiments Not your mother's JavaScript

2009-03-19T23:19:00.002Z

Browser Talk

A new concept - PortugalTribe

2008-12-12T11:59:00.005Z

A new concept to present our Portugal. We have a creative mode to position Portuguese Brands and new tools to promote Portuguese community's networking, Click to check it out:

https://loja.portugaltribe.com

A minha leitura actual "4 Hours Workweek", de Timothy Ferriss

2008-06-02T13:03:00.013+01:00

"Quando estás na maioria, é altura para reveres os teus princípios!", é uma frase profunda?! Seguir o modelo dos maioritários, posso estar a correr o risco de perder as minhas ideias, os meus valores. Ou melhor dizendo, deixar os outros pensarem por mim, escolherem as minhas preferências, tomarem as minhas decisões?! E quando não está na maioria, significa que está correcto? A resposta mais lógica para esta teoria, seria explicada de seguinte forma: nada é correcto ou incorrecto, nunca é altura certa.

A palavra chave está no objectivo de cada um. Se sim, procura ter uma vida vulgar como maioria das pessoas que lutam miseravelmente durante 343 dias do ano para poder ir férias durante 22 dias, mas continuando pensar na missão que o chefe dilatou; para conseguir uma reforma segura depois de 45 anos de trabalho no escritório. A ideia não é deixar de trabalhar ou odiar os chefes. Deve-se pensar no ponto crucial do objectivo, ser uma pessoa eficaz, que consiga criar eficiência constantemente, quer nivel pessoa, quer nível profissional. É saber criar as suas próprias motivações.

As incertezas são os fantasmas que podem vir a derrotar a nossa possível vitoria. Porque "A acção pode não trazer felicidade, mas não há felicidade sem acção.", segundo Benjamin Disraeli, antigo primeiro ministro britânico.
Depois de ter lido os primeiros capítulos do livro, sinto me mais motivada e mais ambiciosa para com os meus objectivos. Sabendo que "Nunca é altura certa!", "O homem sensato adapta-se ao mundo; o insensato persiste em tentar adaptar-se a si próprio. Portanto, todo o progresso depende do homem insensato.", segundo o George Bernand Shaw, Maxims For Revolutionists.

Fazer benchmarking é como ter a tabuada de cor mentalmente que nos permite fazer as operações matemáticas fundamentais. Ao mesmo tempo, também é o que há mais gente sabe fazer.
Para definir uma estratégia, não basta saber a tabuada, temos pressupor formulas insensatas, ou irrealistas. Só assim conseguiremos ir para além daquilo que é comum. Esquece os limites lógicos, implementa a cada célula como uma função determinante, e amanhã pode ser nunca!!!

Acredito que tudo é possível. Aliás, já dizia o Fernando Pessoa, "Deus quer que o Homem sonha". Não é difícil viver no sonho, a não ser que nunca o procura.

To Be Continue...

Vejam quais as empresas que poderão ser o lugar onde espera de alcançar

2008-04-01T18:32:00.007+01:00

Vejam aqui as melhores empresas que ocuparam os primeiros 30 lugares no ranking

http://www.greatplacetowork.pt/best/list-pt.htm

pelo Great Place to Work^® Institute Portugal
publicada pelo jornal Público e pela revista Executive Digest

Portugal in Going International Day

2007-11-27T13:05:00.001Z

We were presenting Portugal culture, Business and tourism industry in 6th of NOvember, 2007. This Going International Event was in Applied Science of Haaga-Helia, in Helsinki, Finland. I was organizing the presentation works for the whole team, during my Erasmus study in Finland.

Ad Concept by Alistair Craven

2006-06-25T00:18:00.000+01:00

A simple idea became a Great ad concept, by Alistair Craven.

Is this a mirror of our world?

2006-04-21T17:02:00.000+01:00

St Barbie

by: http://www.wondertoonel.com/

Casino de Lisboa, Portugal

2006-04-03T22:06:00.000+01:00

Understanding Sun Tzu on the Art of War

2005-11-16T21:50:00.000Z

Pensamento de Sun Tzu

clique no link, e escolhe uma letra, vai ver o que a teoria de Sun Tzu pode aplicar a estratégia de Marketing.

Web Analytics to Advertisers for Free

2005-11-14T17:36:00.000Z

Google Offers Free Web Analytics to Advertisers

News By http://www.marketingvox.com/

Ideas of Wally Olins

2005-10-24T17:37:00.000+01:00

Manage the Brand

news by Público, revista DIAD, 24 de Outubro, 2005

Production, Marketing, Advertising, Communications & Strategies, Sales, Consumptions (Also After Consumming, satisfaitions after that)

2005-10-20T20:39:00.000+01:00

Informations> The Marketing Model

2005-10-15T23:49:00.000+01:00

by http://www.census.gov/mso/www/img/

Informations> A New Book

2005-10-15T23:42:00.000+01:00

A Book migt be interest for you.

The New Marketing Conversation:

Creating and Building Conversations between Buyers and Sellers

by Donna Baier Stein and Alexandra MacAaron

Business and marketing executives have realized for a long time that it’s a new day in marketing. Customers, both potential and actual, don’t want to be talked at or preached to, or put at the center of a bull’s eye. They want to be engaged, to make their needs and wants known, in ways that suit their particular needs.

It gives the reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.

2005-10-11T23:48:00.000+01:00

i am thinking about: MKT, ADS, Present and Future, the past, etc...

2005-10-02T00:22:00.000+01:00

Its not easy to sale something like this

19th of September, 2005. Autumm' Night

2005-09-26T23:11:00.000+01:00

2005-09-21T00:04:00.000+01:00

Art

2005-09-20T00:46:00.000+01:00

Whats this?

Our ice cream factory: "OLÁ!"

2005-09-09T17:31:00.001+01:00

Depósito Chocolate

Pintura e Decoração de Tanque de água no jardim da Fábrica Olá

Fachada Fábrica

Decoração de fachada de Fábrica Olá, com ilustrações gigantes e peças 3D em poliuterano expandido

Entrada Olá

Entrada na Fábrica Olá, visitada regularmente por excursões de crianças

by http://www.agenteprovocador.com/

Informations> Observations

2005-08-28T02:59:00.000+01:00

What i've read tonight in

B2B and Search: Debunking Myths, Setting Trends

Pigs Talk

2005-08-28T01:37:00.000+01:00

Any of several mammals of the family Suidae, having short legs, cloven hooves, bristly hair, and a cartilaginous snout used for digging, especially the domesticated hog, Sus scrofa domesticus, when young or of comparatively small size.

The edible parts of one of these mammals.

Informal. A person regarded as being piglike, greedy, or gross.
A crude block of metal, chiefly iron or lead, poured from a smelting furnace.
A mold in which such metal is cast.
Pig iron.
Offensive Slang. Used as a disparaging term for a police officer.
Slang. A member of the social or political establishment, especially one holding sexist or racist views.

intr.v., pigged, pig·ging, pigs.

To give birth to pigs; farrow.

Images by iNSaNe
text by http://www.answers.com/topic/pig

SUCH A PIG IDEA

2005-08-28T00:13:00.000+01:00

WHAT DOES PIG MEANS?

One of the example of good news/bad news, contrast-in-meaning type of dream omen. It signifies vexation in family affairs, but satisfaction in business or professional matters. The omen is modified by the condition of the animals: intensified if the pigs were fat; and diminished if they were lean.

Image by iNSaNe
Ans given by http://www.swoon.com

San

2005-08-26T00:01:00.000+01:00

What means my name?

Enigmatic and mysterious you are a profound thinker and philosopher with great analytical ability and strong intuition. Perceptive and understanding you have a wonderful ability to read people. Your creative imagination and eloquence gives you a natural potential for writing and poetry. Very independent and individualistic you follow your own creed.

Ans given by http://www.bostonuk.com
Photo by iNSaNe

My World

2005-08-25T22:02:00.000+01:00

A lovely couple with Beautiful Eyes

2005-08-21T16:59:00.000+01:00

Music: Crazy Frog presents Crazy Hits - PopCorn

picture by http://www.digitalapoptosis.com

Save the animals

2005-08-18T21:38:00.000+01:00

Animal's Right!
Protect the Animals.

Picture by iNSane

Canon's Campaign in Spain

2005-08-17T23:19:00.000+01:00

PUNTO DE PARTIDA:
En el 2004 Canon decidió diseñar una promoción agresiva dirigida a su red de distribuidores, con el objetivo de revitalizar la gama de faxes y equipos multifunción para empresas. La complejidad de la venta de ambos equipamientos es alta, por un lado por las nuevas tecnologías que están dejando atrás el mundo del fax y para los equipos multifunción, el fuerte entorno competitivo. El Reto: Cómo poder ayudar a la red comercial, ante tanta adversidad, a conseguir los objetivos.
ACCIONES:
Se desarrollaron 3 envíos (uno por cuatrimestre) dirigidos a los gerentes compuestos de: caja, carta explicativa, folletos para clientes y guimmick (Confetti matasuegras, Cinta métrica y Juegos de habilidad).

VISIÓN
“Disfruta tus ventas”. Canon te ofrece varios elementos lúdicos, como una de las muchas posibilidades para disfrutar al máximo de tu tiempo de ocio.

DISRUPTION

Olvídate de los esfuerzos. Canon pone en tus manos una herramienta de ventas que te libera de cualquier esfuerzo. Ofertas tan atractivas para tus clientes que los productos se venderán solos y tendrás “Mucho tiempo libre” para dedicarlo a lo que quieras.

CONVENCIONALISMO
El comercial de Canon debe esforzarse al máximo para la consecución de los objetivos. Esto supone dar el 100% en todo momento y plena dedicación al trabajo.

by http://www.tbwa.es

The Key

2005-08-09T18:36:00.000+01:00

This is the Image I see about my Key

picture by iNSaNe

A Portugues Campaign - Creative & Original, "help these flowers (children) to grow"

2005-07-25T22:38:00.000+01:00

Cadin
(please click to view the CADIN Homepage)
Design by CasadoMailing Publicidade

New Member

2005-07-25T17:23:00.000+01:00

SuzE

I am Suzeee!!

The new creative member, or, dreamer, who knows!

"THE CONSUMER OF 2020"

2005-07-23T03:35:00.000+01:00

"THE CONSUMER OF 2020"

Síntese de um estudo da consultora de estratégia Bain & Company publicado pela Global Agenda Magazine 2005

Segmentação dificultada:
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."

Cruzamento de categorias:
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."

Novos padrões de consumo:
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."

By http://www.tbwa.pt

Harmony and Intelligence in Adidas Advertising

2005-07-21T16:12:00.000+01:00

"HELLO TOMORROW"

The world's First Intelligent Shoes

(to view the ads film, please click)

By http://www.adidas.com

The M&Ms Campaign by BBDO, New York

2005-07-21T01:13:00.000+01:00

This is what happens when you eat too many brown M&Ms

M&Ms - Kaleidoscope

Credits:

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Creative Director: Susan Credle
Creative Director: Steve Rutter
Senior Producer: Becky Friedman
Copywriter Rick Abbott
Art Director Bryan Wilson

Production Company: Radical Media, New York
Producer Samantha Storr
Director Dave Meyers

Editing House: Blue Rock Editorial
Editor: Don Kleszy

Special Music:
"Such Great Heights" by Iron and Wine:

Post Effects: Charlex, Inc.
Executive Creative Director: Alex Weil
CG Supervisor / Effects Supervisor: Keith McCabe
Senior Smoke Editor: Kevin Matuszewski
Senior Smoke Editor: Christopher Palazini
Smoke Editor: Rob Aiello
Senior Flame Artist: Greg Oyen
Senior Flame Artist: Marc Goldfine
Flame Artist: Jesse Newman
Flame Artist: Burtis Scott
Flame Artist: Kevin Quinlan
Designer: Chisa Yagi
Lead Animator: Tony Tabtong
Lead Animator: Pat Porter
Animator: Miles Southan
Lead Lighter: James Fisher
Lighting Technical Director: Cody Chen
Lighting Technical Director: Gong Myung Lee
Lighting Technical Director: Szymon Weglarski
Lead Character Technical Director: Steve Mann
Character Technical Director: Andre Stuppert
Lead Effects Technical Director: Bill Watral
Production Coordinator: Aleen Kim
Producer: Christine Vallee
Senior Producer / Effects Supervisor: Steve Chiarello
Executive Producer: Adam Isidore

By http://www.boardsmag.com

The Creative Edge from the Commercial Productions

2005-07-21T00:59:00.000+01:00

Trent Reznor gets the digital treatment from Fincher and Digital Domain

Nine Inch Nails - Only

Credits:
Client: Interscope Records
Directed by David Fincher
Production Company: Digital Domain, Inc.
Animation and Visual Effects by: Digital Domain, Inc.
Executive Producer: Ed Ulbrich
VFX Supervisor:Eric Barba
VFX Producer:Lisa Beroud Digital Production Manager: Chris House
Editor: Russ Glasgow
CG Supervisor: Jay Barton
Compositing Supervisor: Jonathan Hicks
Flame Artist: James Blevins
Nuke Compositor: Greg Teegarden
Nuke Compositor: Janelle Croshaw
Color Grader: Todd Sarsfield
Pre-Vis. Artist: John Allardice
Digital Artist: Chris Norpchen
Digital Artist: Piotr Karwas
Digital Artist: Richard Morton
Digital Artist: John Cooper
Digital Artist: Dave Carlson
Digital Artist: Patrick Perez
Digital Artist: Rob Nederhorst
Digital Artist: Jim Gaczkowski
Digital Artist: Aaron Powell

Tracking Artist: Scott Edelstein

By http://www.boardsmag.com

FCB "Bandeiras" The Only one Portugues Lion

2005-07-20T02:04:00.000+01:00

This is the Campaign produced for the "Grande Reportagem" magazine

Press - The Gold lion' winner

In front on the left - Presidente Carlos Galamba,
Art Director - João Roque,
Copywriter - Ícaro Doria(now FCB Brasil) e o
Creative Director FCB - Luís Silva Dias.

By http://www.prisma-mag.com/mag/mag_seelions.html

Mais uma Campanha do TMN, by http://www.tbwa.pt

2005-07-20T00:11:00.000+01:00

ELSAAAAAAAAAAAAAAAAAA!!"

Evevrybody wants to know whos Elsa

Finally, Elsa has arrived to Portugal

(click the links to view the films)

A TMN chegou ao Sudoeste!!

Another Campaign of TMN

By http://www.tbwa.pt

Check out the differences betweens 3 different films and the ideias beside the story. And, This is made by TBWA Lisboa, Portugal.

If you would like to post a comment, please do tho.

Uma campanha publicitária Portuguesa

2005-07-19T23:13:00.000+01:00

A necessidade do "filho"
(To View the spot campaign, please click on the link " filho")

“Seja o seu filho por um dia” é o mote da nova campanha multimeios da TMN (TV, imprensa, rádio e mupi) assinada pela TBWA\EPG.

"The advertising idea":
O conceito da campanha passa por lançar o desafio aos pais para que sejam “o seu filho por um dia” pretendendo brincar com a ideia generalizada de que os mais novos ainda não têm idade para ter um telemóvel.

Ficha técnica:
[ Dir. Criativo: Leandro Alvarez | Dir. arte: Gezo Marques
[ Redactores: João Ribeiro, João Castanho | Produtor: António Serrano
[ Dir. conta: Miguel Gonçalves | Account: Joana Heitor

By http://www.tbwa.pt

What is Creativity?

2005-07-15T02:07:00.000+01:00

I would like to invite you for some answers or opinions.

Please leave me a comment.

Thank you very much!

Cheers*

The japanese ads market

2005-07-15T01:09:00.000+01:00

I just bought this book today.
Its about japanese graphics, prints, outdoors and campaigns.
Sort of stylish thoughs of Japanese Creative culture!

http://www.canneslions.com/news/archive.cfm?newsid=152

2005-07-15T00:34:00.000+01:00

GO BOLDY FORTH, CONRAD TELLS ACADEMY STUDENTS
21 June 2005

Michael Conrad, Dean of the Roger Hatchuel Lion's Academy, has urged students to be bold.

"Don't play it safe," he told the 29 members of the academy, who have come together from 22 territories for a one-week immersion course in the best of what the advertising world has to offer. "Don't be afraid to rock the boat and don't be held back by the existing expectations of managers or agencies."

From initial observations, the students - all of whom range in age from 18- 23 - have brought with them "a much more human approach" to the advertising industry, said Conrad, who is the former Worldwide Chief Creative Officer of Leo Burnett.

The academy members have also brought with them the idea "that advertising and communication must serve human interest", he added.

The academy, now in its third year, is the brainchild of the former Festival Chairman, Roger Hatchuel. "The buzz word of these younger creatives is viral marketing," Conrad said. "This generation demands that an idea be interesting enough that they'd want to pass it on to their friends."

The students come in for a week under the guidance of Tutor Clive Challis, Head of the advertising ourse at Central Saint Martins in London. In the coming days, more students are due to arrive from Asia, as well as from Central and Eastern Europe. "These are students who are completely cool with multiple platforms and new media, and are totally comfortable with bringing both concept and empathy to their work," Challis said. "In that, they are ahead of the industry."

"Usually when people enter the industry, the technology is a barrier and the process of overcoming it can have a diluting effect on the ideas," Conrad added. "But that's not likely to happen here."

Noting that the students represent the "the créme de la créme" of the younger generation, Conrad said he worries the academy members may be held back by the current generation of managers and agencies, many of whom are not that comfortable with new technology. "They also have a fear of rocking the boat," he added. "They don't want to lose clients. But what I want to tell these academy members is that our clients are here to rediscover creativity. This is not the place to play it safe."

The students are also being taught by the créme de la créme of the advertising world. In addition to attending the seminars, they will participate in intimate sessions with the likes of Ogilvy Toronto's Janet Kesten and Nancy Vonk, WAM's Pierre Marcus, IdeaMangement's Ralf Langwost, and McCann Worldwide's Marcio Moreira.

by "http://www.canneslions.com/news/archive.cfm?newsid=152"

What do you see?

2005-07-14T15:17:00.000+01:00

Some possible answers:

the sponsor - Marlboro
A racing car - lancer revolution
A hot color - as red
excitement
you might though you are dreaming
An animal with four wheels
Just a picture
I don't see anything at all
I don't know

My personal answer would be: Yes!! This would really turn me On! (hahaha)
Because this one represents my dream, its wet and dry/ hot and cool! Sweet and Wild!!!

Opps..!

Marketing'Optimization

2005-07-13T02:43:00.000+01:00

Let the comsummers tell you what they see in these!

Stop "bull shitz"! The client is more intelligent than your words.

Each corner, each occupation, each though and each knowledge. Tomorrow's reality is Today's Imagination!

2005-07-12T17:49:00.000+01:00

Upon Seeing a Tree on a New York Street Corner

An artist will try to capture its shape and copy it in his brain
A naturalist will examine the birds, insects and fungi that symbiotically live with it
A scholar of evolution will collect its DNA and find its place on the genealogical tree
A mathematician will attempt to solve the algorithm of the division of branches versus leaves and write down the formula
A clergyman will look to see God's design and grace in the tree
A shaman will try to feel the tree's vibrations and will see their correspondence with the universe
A pharmacologist will work to extract the antibacterial chemicals from the tree
An ecologist will measure the tree's nitrogen and carbon dioxide fixation capacity

Rather than thinking about all these things, I simply gaze at the tree in admiration

The Magic of Casio

2005-07-12T00:13:00.000+01:00

Gives your imaginations a life!

Reaction of after-comsumming

2005-07-11T12:25:00.000+01:00

Theres always a reaction after-comsumming:

The positive - means the comsummer was satisfait with the product that they bought. Then, they might react as painting a good product as how good it is.
The negative - means the comsummer was disatisfait with the product they bought.

Fortunately, the comsummers are more creative then usual.
Look, they just used their "imagination" to show their reaction of after-comsumming!

A question has came to my mind:
How do we judge this reaction, did they get satisfait/ disatisfait with what they bought?

A big erro of those people who just judge this as a bad act.
These people don't even know how the creativity communication brings their shop a huge expression of art. Which makes their shop became easier to be found!

At least, the consummers have to know what they are buying

2005-07-11T11:52:00.000+01:00

Do you understand what they are selling exactly?

A restaurante with mix-productions
Italian sushi with japanese plats, and, specially, the portugues entrances (azeitonas com pãos de alemanha)

Did "the ring" movie stop your breath

2005-07-10T01:58:00.000+01:00

When i was a fanatic*

Not for Sale

2005-07-10T01:14:00.002+01:00

"Maybe its you, maybe its you, i've been waiting for all of my life!"
- Imaginations

Please Do Not Touch!

2005-07-07T03:15:00.000+01:00

The famouse people' hands. Make sure you will read their names.

The Boards Disc

2005-07-07T02:33:00.000+01:00

Its a ads spots Disc, which i brought from Cannes Lions, International festival of Advertisings, 2005

The re-treatment for the Client

2005-07-07T02:16:00.000+01:00

May I Have your attention, please!

2005-07-06T19:59:00.000+01:00

(a couple drinks with my young lions' group and Clive)
Actually, there was two gentlemen around. But, they are too charming guys. Thats why i didn't post them on it, otherwise, i wouldn't be seen.

(hahahahah- laughing out loud)

See how they sale the products

2005-07-05T00:34:00.000+01:00

Breaking news - Birth of a Macnificent Vacuum Cleaner

2005-07-04T18:35:00.000+01:00

The 3G technology
Marketing has created a new "life"- all functions mixed in One Robbot!

"Yes...yep..! Mum! I would do anything for ya, sweetheart.!" The Robbot can even speak

Isn't it wonderful*(laughing out loud)

Taking my break outside of the seminar

2005-07-04T18:02:00.000+01:00

Cannes Lions * International Festival of Ads 2005

Chocolate has appeared with a new concept

2005-07-04T13:36:00.000+01:00

Beside, i found it as a irony way to tell how chocolate is fatty no more.
Contrary, consuming this magnifical chocolate, keeps you fit and Skinny.

See, how the creative ads'language brings interesting images, and new conception to such a chocolate compaign.

my music album

2005-07-04T02:47:00.000+01:00

"Music you makes me feel ture,
I am just crazy by you,
fills my heart and fills my soul, tenderly.
Music, you're my own imagination!"

This "red Apple", which i am listening daily. I brough it from the Cannes Lions International Festival of Advertisings, 2005.

This is a disc of ads' musics - see how powerful the music used in advertisings. I started to realize the power of memorise what marketing says as strategy - the music is the power of sucess.

Maybe?
What marketing needs, is to let the public knows and convince the consumers.

Then,its time to start a new creative strategy, the best and powerful mode - Music.

Doesn't Sonics (melody used for advertising to create a own brand, or even own melody message) works quite sucessful to Intel*?! ...

Words are interesting no more when every brand make their speaking promises.

Music is specially, becuase it brings life, it touches on human being.

MENU 3

2005-07-03T13:43:00.000+01:00

MENU 3
Originally uploaded by in_sane.

Contents:
big holy shits - few pieces of smelly fish
a soup of fish's piss
source by "no matter what it is"
Green Juice tea, by the princess of the States.

ice cream

2005-07-03T13:41:00.000+01:00

ice_age2
Originally uploaded by in_sane.

So, thats it!
the Ice formulation.

I wish i would be the "Ice"!

So f****** cool!

Finally, I realized the sun

2005-07-03T01:45:00.000+01:00

Finally, I realized the sun
Originally uploaded by in_sane.

once i reached the sky, I asked the Sky " what do you see on you?"

" I see clouds and stars on me, each day, they seems my great companys!" The sky replied me;

"And, don't you see the Sun and the Moon?" I keeped asking the sky;

"Yes, i know the sun and the moon, they are the most important part to me. The sun shines and fill joys for my days, the moon lights and brings me peace. But, i still do enjoy watching my clouds playing. This is my hobby, i am used to it! You know what i mean?"

"... .................................................." silenced