A Portugues Campaign - Creative & Original, "help these flowers (children) to grow"

Cadin
(please click to view the CADIN Homepage)
Design by CasadoMailing Publicidade

"THE CONSUMER OF 2020"

"THE CONSUMER OF 2020"

Síntese de um estudo da consultora de estratégia Bain & Company publicado pela Global Agenda Magazine 2005

Segmentação dificultada:
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."

Cruzamento de categorias:
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."

Novos padrões de consumo:
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."

By http://www.tbwa.pt

Harmony and Intelligence in Adidas Advertising

"HELLO TOMORROW"

The world's First Intelligent Shoes

(to view the ads film, please click)

By http://www.adidas.com

The M&Ms Campaign by BBDO, New York

This is what happens when you eat too many brown M&Ms

M&Ms - Kaleidoscope

Credits:

Agency: BBDO, New York
Chief Creative Officer: David Lubars
Creative Director: Susan Credle
Creative Director: Steve Rutter
Senior Producer: Becky Friedman
Copywriter Rick Abbott
Art Director Bryan Wilson

Production Company: Radical Media, New York
Producer Samantha Storr
Director Dave Meyers

Editing House: Blue Rock Editorial
Editor: Don Kleszy

Special Music:
"Such Great Heights" by Iron and Wine:

Post Effects: Charlex, Inc.
Executive Creative Director: Alex Weil
CG Supervisor / Effects Supervisor: Keith McCabe
Senior Smoke Editor: Kevin Matuszewski
Senior Smoke Editor: Christopher Palazini
Smoke Editor: Rob Aiello
Senior Flame Artist: Greg Oyen
Senior Flame Artist: Marc Goldfine
Flame Artist: Jesse Newman
Flame Artist: Burtis Scott
Flame Artist: Kevin Quinlan
Designer: Chisa Yagi
Lead Animator: Tony Tabtong
Lead Animator: Pat Porter
Animator: Miles Southan
Lead Lighter: James Fisher
Lighting Technical Director: Cody Chen
Lighting Technical Director: Gong Myung Lee
Lighting Technical Director: Szymon Weglarski
Lead Character Technical Director: Steve Mann
Character Technical Director: Andre Stuppert
Lead Effects Technical Director: Bill Watral
Production Coordinator: Aleen Kim
Producer: Christine Vallee
Senior Producer / Effects Supervisor: Steve Chiarello
Executive Producer: Adam Isidore

By http://www.boardsmag.com

The Creative Edge from the Commercial Productions

Trent Reznor gets the digital treatment from Fincher and Digital Domain

Nine Inch Nails - Only

Credits:
Client: Interscope Records
Directed by David Fincher
Production Company: Digital Domain, Inc.
Animation and Visual Effects by: Digital Domain, Inc.
Executive Producer: Ed Ulbrich
VFX Supervisor:Eric Barba
VFX Producer:Lisa Beroud Digital Production Manager: Chris House
Editor: Russ Glasgow
CG Supervisor: Jay Barton
Compositing Supervisor: Jonathan Hicks
Flame Artist: James Blevins
Nuke Compositor: Greg Teegarden
Nuke Compositor: Janelle Croshaw
Color Grader: Todd Sarsfield
Pre-Vis. Artist: John Allardice
Digital Artist: Chris Norpchen
Digital Artist: Piotr Karwas
Digital Artist: Richard Morton
Digital Artist: John Cooper
Digital Artist: Dave Carlson
Digital Artist: Patrick Perez
Digital Artist: Rob Nederhorst
Digital Artist: Jim Gaczkowski
Digital Artist: Aaron Powell

Tracking Artist: Scott Edelstein

By http://www.boardsmag.com

FCB "Bandeiras" The Only one Portugues Lion

This is the Campaign produced for the "Grande Reportagem" magazine

Press - The Gold lion' winner

In front on the left - Presidente Carlos Galamba,
Art Director - João Roque,
Copywriter - Ícaro Doria(now FCB Brasil) e o
Creative Director FCB - Luís Silva Dias.

By http://www.prisma-mag.com/mag/mag_seelions.html

Mais uma Campanha do TMN, by http://www.tbwa.pt

ELSAAAAAAAAAAAAAAAAAA!!"

Evevrybody wants to know whos Elsa

Finally, Elsa has arrived to Portugal

(click the links to view the films)

A TMN chegou ao Sudoeste!!

Another Campaign of TMN

By http://www.tbwa.pt

Check out the differences betweens 3 different films and the ideias beside the story. And, This is made by TBWA Lisboa, Portugal.

If you would like to post a comment, please do tho.

Uma campanha publicitária Portuguesa

A necessidade do "filho"
(To View the spot campaign, please click on the link " filho")

“Seja o seu filho por um dia” é o mote da nova campanha multimeios da TMN (TV, imprensa, rádio e mupi) assinada pela TBWA\EPG.

"The advertising idea":
O conceito da campanha passa por lançar o desafio aos pais para que sejam “o seu filho por um dia” pretendendo brincar com a ideia generalizada de que os mais novos ainda não têm idade para ter um telemóvel.




Ficha técnica:
[ Dir. Criativo: Leandro Alvarez | Dir. arte: Gezo Marques
[ Redactores: João Ribeiro, João Castanho | Produtor: António Serrano
[ Dir. conta: Miguel Gonçalves | Account: Joana Heitor

By http://www.tbwa.pt

What is Creativity?

I would like to invite you for some answers or opinions.

Please leave me a comment.

Thank you very much!

Cheers*

The japanese ads market

I just bought this book today.
Its about japanese graphics, prints, outdoors and campaigns.
Sort of stylish thoughs of Japanese Creative culture!

http://www.canneslions.com/news/archive.cfm?newsid=152

GO BOLDY FORTH, CONRAD TELLS ACADEMY STUDENTS
21 June 2005

Michael Conrad, Dean of the Roger Hatchuel Lion's Academy, has urged students to be bold.

"Don't play it safe," he told the 29 members of the academy, who have come together from 22 territories for a one-week immersion course in the best of what the advertising world has to offer. "Don't be afraid to rock the boat and don't be held back by the existing expectations of managers or agencies."

From initial observations, the students - all of whom range in age from 18- 23 - have brought with them "a much more human approach" to the advertising industry, said Conrad, who is the former Worldwide Chief Creative Officer of Leo Burnett.

The academy members have also brought with them the idea "that advertising and communication must serve human interest", he added.

The academy, now in its third year, is the brainchild of the former Festival Chairman, Roger Hatchuel. "The buzz word of these younger creatives is viral marketing," Conrad said. "This generation demands that an idea be interesting enough that they'd want to pass it on to their friends."

The students come in for a week under the guidance of Tutor Clive Challis, Head of the advertising ourse at Central Saint Martins in London. In the coming days, more students are due to arrive from Asia, as well as from Central and Eastern Europe. "These are students who are completely cool with multiple platforms and new media, and are totally comfortable with bringing both concept and empathy to their work," Challis said. "In that, they are ahead of the industry."

"Usually when people enter the industry, the technology is a barrier and the process of overcoming it can have a diluting effect on the ideas," Conrad added. "But that's not likely to happen here."

Noting that the students represent the "the créme de la créme" of the younger generation, Conrad said he worries the academy members may be held back by the current generation of managers and agencies, many of whom are not that comfortable with new technology. "They also have a fear of rocking the boat," he added. "They don't want to lose clients. But what I want to tell these academy members is that our clients are here to rediscover creativity. This is not the place to play it safe."

The students are also being taught by the créme de la créme of the advertising world. In addition to attending the seminars, they will participate in intimate sessions with the likes of Ogilvy Toronto's Janet Kesten and Nancy Vonk, WAM's Pierre Marcus, IdeaMangement's Ralf Langwost, and McCann Worldwide's Marcio Moreira.

by "http://www.canneslions.com/news/archive.cfm?newsid=152"

What do you see?

Some possible answers:

1. the sponsor - Marlboro
2. A racing car - lancer revolution
3. A hot color - as red
4. excitement
5. you might though you are dreaming
6. An animal with four wheels
7. Just a picture
8. I don't see anything at all
9. I don't know

My personal answer would be: Yes!! This would really turn me On! (hahaha)
Because this one represents my dream, its wet and dry/ hot and cool! Sweet and Wild!!!

Opps..!

Marketing'Optimization

Let the comsummers tell you what they see in these!

Stop "bull shitz"! The client is more intelligent than your words.

Each corner, each occupation, each though and each knowledge. Tomorrow's reality is Today's Imagination!

Upon Seeing a Tree on a New York Street Corner

An artist will try to capture its shape and copy it in his brain
A naturalist will examine the birds, insects and fungi that symbiotically live with it
A scholar of evolution will collect its DNA and find its place on the genealogical tree
A mathematician will attempt to solve the algorithm of the division of branches versus leaves and write down the formula
A clergyman will look to see God's design and grace in the tree
A shaman will try to feel the tree's vibrations and will see their correspondence with the universe
A pharmacologist will work to extract the antibacterial chemicals from the tree
An ecologist will measure the tree's nitrogen and carbon dioxide fixation capacity

Rather than thinking about all these things, I simply gaze at the tree in admiration

-----------------------
© 2001 Ryuichi Sakamoto

The Magic of Casio

Gives your imaginations a life!

Reaction of after-comsumming

Theres always a reaction after-comsumming:

• The positive - means the comsummer was satisfait with the product that they bought. Then, they might react as painting a good product as how good it is.
• The negative - means the comsummer was disatisfait with the product they bought.

Fortunately, the comsummers are more creative then usual.
Look, they just used their "imagination" to show their reaction of after-comsumming!

A question has came to my mind:
How do we judge this reaction, did they get satisfait/ disatisfait with what they bought?

A big erro of those people who just judge this as a bad act.
These people don't even know how the creativity communication brings their shop a huge expression of art. Which makes their shop became easier to be found!

At least, the consummers have to know what they are buying

Do you understand what they are selling exactly?

A restaurante with mix-productions
Italian sushi with japanese plats, and, specially, the portugues entrances (azeitonas com pãos de alemanha)

Did "the ring" movie stop your breath

When i was a fanatic*

Not for Sale

"Maybe its you, maybe its you, i've been waiting for all of my life!"
- Imaginations

Please Do Not Touch!

The famouse people' hands. Make sure you will read their names.

The Boards Disc

Its a ads spots Disc, which i brought from Cannes Lions, International festival of Advertisings, 2005

The re-treatment for the Client

May I Have your attention, please!

(a couple drinks with my young lions' group and Clive)
Actually, there was two gentlemen around. But, they are too charming guys. Thats why i didn't post them on it, otherwise, i wouldn't be seen.

(hahahahah- laughing out loud)

See how they sale the products

Breaking news - Birth of a Macnificent Vacuum Cleaner

The 3G technology
Marketing has created a new "life"- all functions mixed in One Robbot!

"Yes...yep..! Mum! I would do anything for ya, sweetheart.!" The Robbot can even speak

Isn't it wonderful*(laughing out loud)

Taking my break outside of the seminar

Cannes Lions * International Festival of Ads 2005

Chocolate has appeared with a new concept

Beside, i found it as a irony way to tell how chocolate is fatty no more.
Contrary, consuming this magnifical chocolate, keeps you fit and Skinny.

See, how the creative ads'language brings interesting images, and new conception to such a chocolate compaign.

my music album

"Music you makes me feel ture,
I am just crazy by you,
fills my heart and fills my soul, tenderly.
Music, you're my own imagination!"

This "red Apple", which i am listening daily. I brough it from the Cannes Lions International Festival of Advertisings, 2005.

This is a disc of ads' musics - see how powerful the music used in advertisings. I started to realize the power of memorise what marketing says as strategy - the music is the power of sucess.

Maybe?
What marketing needs, is to let the public knows and convince the consumers.

Then,its time to start a new creative strategy, the best and powerful mode - Music.

Doesn't Sonics (melody used for advertising to create a own brand, or even own melody message) works quite sucessful to Intel*?! ...

Words are interesting no more when every brand make their speaking promises.


Music is specially, becuase it brings life, it touches on human being.

MENU 3

MENU 3
Originally uploaded by in_sane.

Contents:
big holy shits - few pieces of smelly fish
a soup of fish's piss
source by "no matter what it is"
Green Juice tea, by the princess of the States.

ice cream

ice_age2
Originally uploaded by in_sane.

So, thats it!
the Ice formulation.

I wish i would be the "Ice"!

So f****** cool!

Finally, I realized the sun

Finally, I realized the sun
Originally uploaded by in_sane.

once i reached the sky, I asked the Sky " what do you see on you?"

" I see clouds and stars on me, each day, they seems my great companys!" The sky replied me;

"And, don't you see the Sun and the Moon?" I keeped asking the sky;

"Yes, i know the sun and the moon, they are the most important part to me. The sun shines and fill joys for my days, the moon lights and brings me peace. But, i still do enjoy watching my clouds playing. This is my hobby, i am used to it! You know what i mean?"

"... .................................................." silenced