Ideas of Wally Olins

Manage the Brand

news by Público, revista DIAD, 24 de Outubro, 2005

Production, Marketing, Advertising, Communications & Strategies, Sales, Consumptions (Also After Consumming, satisfaitions after that)

Informations> The Marketing Model

by http://www.census.gov/mso/www/img/

Informations> A New Book

A Book migt be interest for you.

The New Marketing Conversation:

Creating and Building Conversations between Buyers and Sellers

by Donna Baier Stein and Alexandra MacAaron

Business and marketing executives have realized for a long time that it’s a new day in marketing. Customers, both potential and actual, don’t want to be talked at or preached to, or put at the center of a bull’s eye. They want to be engaged, to make their needs and wants known, in ways that suit their particular needs.

It gives the reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.

i am thinking about: MKT, ADS, Present and Future, the past, etc... 

Its not easy to sale something like this