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The New Marketing Conversation:

Creating and Building Conversations between Buyers and Sellers

by Donna Baier Stein and Alexandra MacAaron

Business and marketing executives have realized for a long time that it’s a new day in marketing. Customers, both potential and actual, don’t want to be talked at or preached to, or put at the center of a bull’s eye. They want to be engaged, to make their needs and wants known, in ways that suit their particular needs.

It gives the reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.