Ideas of Wally Olins

Manage the Brand

news by Público, revista DIAD, 24 de Outubro, 2005

Production, Marketing, Advertising, Communications & Strategies, Sales, Consumptions (Also After Consumming, satisfaitions after that)

Informations> The Marketing Model

by http://www.census.gov/mso/www/img/

Informations> A New Book

A Book migt be interest for you.

The New Marketing Conversation:

Creating and Building Conversations between Buyers and Sellers

by Donna Baier Stein and Alexandra MacAaron

Business and marketing executives have realized for a long time that it’s a new day in marketing. Customers, both potential and actual, don’t want to be talked at or preached to, or put at the center of a bull’s eye. They want to be engaged, to make their needs and wants known, in ways that suit their particular needs.

It gives the reader a strategic blueprint for creating the kinds of dialogs customers want in ways that those customers want to be engaged.

i am thinking about: MKT, ADS, Present and Future, the past, etc... 

Its not easy to sale something like this 

19th of September, 2005. Autumm' Night

Art 

Whats this? 

Informations> Observations

What i've read tonight in

B2B and Search: Debunking Myths, Setting Trends

Pigs Talk

Any of several mammals of the family Suidae, having short legs, cloven hooves, bristly hair, and a cartilaginous snout used for digging, especially the domesticated hog, Sus scrofa domesticus, when young or of comparatively small size.

1. The edible parts of one of these mammals.

1. Informal. A person regarded as being piglike, greedy, or gross.
2. A crude block of metal, chiefly iron or lead, poured from a smelting furnace.
3. A mold in which such metal is cast.
4. Pig iron.
5. Offensive Slang. Used as a disparaging term for a police officer.
6. Slang. A member of the social or political establishment, especially one holding sexist or racist views.

intr.v., pigged, pig·ging, pigs.

To give birth to pigs; farrow.

Images by iNSaNe
text by http://www.answers.com/topic/pig

SUCH A PIG IDEA

WHAT DOES PIG MEANS?

One of the example of good news/bad news, contrast-in-meaning type of dream omen. It signifies vexation in family affairs, but satisfaction in business or professional matters. The omen is modified by the condition of the animals: intensified if the pigs were fat; and diminished if they were lean.

Image by iNSaNe
Ans given by http://www.swoon.com

San

What means my name?

Enigmatic and mysterious you are a profound thinker and philosopher with great analytical ability and strong intuition. Perceptive and understanding you have a wonderful ability to read people. Your creative imagination and eloquence gives you a natural potential for writing and poetry. Very independent and individualistic you follow your own creed.

Ans given by http://www.bostonuk.com
Photo by iNSaNe

My World

A lovely couple with Beautiful Eyes

Music: Crazy Frog presents Crazy Hits - PopCorn

picture by http://www.digitalapoptosis.com

Save the animals

Animal's Right!
Protect the Animals.

Picture by iNSane

Canon's Campaign in Spain

PUNTO DE PARTIDA:
En el 2004 Canon decidió diseñar una promoción agresiva dirigida a su red de distribuidores, con el objetivo de revitalizar la gama de faxes y equipos multifunción para empresas. La complejidad de la venta de ambos equipamientos es alta, por un lado por las nuevas tecnologías que están dejando atrás el mundo del fax y para los equipos multifunción, el fuerte entorno competitivo. El Reto: Cómo poder ayudar a la red comercial, ante tanta adversidad, a conseguir los objetivos.
ACCIONES:
Se desarrollaron 3 envíos (uno por cuatrimestre) dirigidos a los gerentes compuestos de: caja, carta explicativa, folletos para clientes y guimmick (Confetti matasuegras, Cinta métrica y Juegos de habilidad).

VISIÓN
“Disfruta tus ventas”. Canon te ofrece varios elementos lúdicos, como una de las muchas posibilidades para disfrutar al máximo de tu tiempo de ocio.

DISRUPTION

Olvídate de los esfuerzos. Canon pone en tus manos una herramienta de ventas que te libera de cualquier esfuerzo. Ofertas tan atractivas para tus clientes que los productos se venderán solos y tendrás “Mucho tiempo libre” para dedicarlo a lo que quieras.

CONVENCIONALISMO
El comercial de Canon debe esforzarse al máximo para la consecución de los objetivos. Esto supone dar el 100% en todo momento y plena dedicación al trabajo.

by http://www.tbwa.es

The Key

This is the Image I see about my Key

picture by iNSaNe

A Portugues Campaign - Creative & Original, "help these flowers (children) to grow"

Cadin
(please click to view the CADIN Homepage)
Design by CasadoMailing Publicidade

"THE CONSUMER OF 2020"

"THE CONSUMER OF 2020"

Síntese de um estudo da consultora de estratégia Bain & Company publicado pela Global Agenda Magazine 2005

Segmentação dificultada:
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."

Cruzamento de categorias:
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."

Novos padrões de consumo:
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."

By http://www.tbwa.pt