"THE CONSUMER OF 2020"
Síntese de um estudo da consultora de estratégia Bain & Company publicado pela Global Agenda Magazine 2005
Segmentação dificultada:
"Tomorrow’s consumers will not easily be segmented. 'High end' customers will sometimes buy cheap goods and 'low end' seek the occasional luxury experience."
Cruzamento de categorias:
"The same upscale consumer who seeks out the “retail theatre” of an Armani store to buy a suit will go to Wal-Mart over the weekend to stock up on bulk items."
Novos padrões de consumo:
"Consumers will value products and services that are tailored to lifestyle and life-stage needs, particularly health and ageing."
By http://www.tbwa.pt
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